1.0 INTRODUCTION

TruProtection LLC (“TruProtection,” “we,” “us,” or “our”) is committed to safeguarding your privacy. We recognize the importance of protecting both your Personal Information (as defined below) and your real and personal property. This Privacy Policy explains how TruProtection collects, uses, and shares Personal Information obtained through our call center, home security devices, and online platforms, including our website (in both desktop and mobile versions) and online chat functionality (“Site”), as well as our mobile application (“App”). Please review this Privacy Policy carefully. If you have any questions or need clarification regarding any aspect of this Policy, you may contact us by calling (866) 505-7711 or by following the instructions provided in Section 8 of this Privacy Policy.

For the purposes of this Privacy Policy, “Personal Information” refers to information that identifies, relates to, describes, is capable of being associated with, or can reasonably be linked—directly or indirectly—to you or your household. This may include, but is not limited to, your real name, alias, postal address, unique personal identifier, online identifier(s), Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers. Personal Information does not include publicly available information, certain other information regulated by applicable laws, or data that has been de-identified or cannot be reasonably linked to an individual.

Our Privacy Policy is organized into the following sections:

• INTRODUCTION
• INFORMATION ACCESS
• EXPLANATION OF DATA COLLECTION
• SECURING YOUR PERSONAL DATA
• NOTICE OF FINANCIAL INCENTIVE
• RETENTION PERIOD
• CHANGES TO OUR PRIVACY POLICY
• QUESTIONS AND HOW TO CONTACT US

Scope; Affiliate Sites

This Privacy Policy applies to Personal Information collected through our Site, App, and other interactions with you (including email and phone). The Site may contain links to third-party or partner websites that are not owned or controlled by TruProtection. Please be aware that we are not responsible for the privacy practices of these external websites. We recommend reviewing the privacy policies of any third-party sites you visit.

Additional Terms

Please consult our Sale Policy for details regarding the purchase of products through our website. Additionally, your use of our services, Site, and App is governed by the Terms and Conditions set forth in your Service Agreement. If you subscribe to TruProtection’s monitoring services or access service features available through a TruProtection product (regardless of whether you have a monitoring subscription), your use of these features and services is also subject to our Terms and Conditions

2.0 INFORMATION ACCESS

You can view and update certain Personal Information related to your account by logging in to our online web application at TruProtectionLLC.com or by using our mobile application. To update your contact information used for alarm monitoring and dispatch, navigate to the “Monitoring” section. To modify your login details—such as your email address or password—select the “Manage Account” section.

If you are using our mobile application, log in and tap on the menu to access “Location Profile,” where you can update your alarm monitoring and dispatch contact details. To change your login credentials (email, password) on the mobile application, tap on the menu and select “Manage Account.”

If you have any questions regarding the Personal Information we maintain about you, please email us at [email protected].

You may close your online account by calling us at (866) 505-7711. Once your account is closed, we will discontinue using your online account information and cease sharing it with third parties. However, we may retain certain Personal Information, as permitted by law, for a period reasonably necessary to fulfill legitimate business needs, maintain archival records, and prevent identity theft or fraud.

3.0 RETENTION PERIOD

We will retain your Personal Information for no longer than is reasonably necessary to:

• Provide you with our products and services,
• Comply with our legal obligations,
• Resolve disputes, and
• Enforce our agreements.

We may also retain your information for a reasonable period after you cease using our services or close your account to meet any remaining legal, audit, or compliance obligations, facilitate the resolution of disputes, or for other legitimate business interests such as fraud prevention, security, or archival purposes. Once there is no longer a need to keep your Personal Information, we will securely delete or anonymize it in accordance with our data retention policies and applicable laws.

4.0 EXPLANATION OF DATA COLLECTION

TruProtection LLC (“TruProtection,” “we,” “us,” or “our”) collects Personal Information to provide products and services to you when you:

• Purchase products on our Site.
• Use the Site, our App, or call our customer service line.
• Communicate with our customer service representatives (including via the online chat function).
• Participate in contests, surveys, promotions, or other activities.
• Otherwise communicate with us.

You are welcome to visit our Site without sharing Personal Information; however, choosing not to provide certain data may limit your ability to use certain features or services.

We limit our collection and use of Personal Information to what is necessary to:

• Provide information about our products, services, and related opportunities.
• Offer our security and monitoring services.
• Individuals Who Visit Our Site or Interact With Us

Categories of Personal Information Collected

• Identifiers: Such as your name, address, email address, telephone number, unique device identifiers (for mobile devices or tablets), visitor identification number, and IP address.
• Commercial Information: Such as products or services you viewed or considered, and other purchasing or consumption-related information.
• Internet or Other Electronic Network Activity: Such as details about your interactions with our Site, browser type, device type, operating system version, referring website, timestamps of your visits, pages visited, session replays of your journey on our Site, and the name of your internet service provider.
• Inferences: Such as preferences or profiles developed based on your interaction with our Site or services.
• Geolocation Data: Such as approximate location information derived from your IP address.

Sources of This Personal Information

• Directly from You: When you provide it to us, participate in surveys, promotions, or other activities, and when you interact with our customer service team by phone, email, text, or live chat.
• Automatically from Our Site or App: Certain information is collected when you visit our Site or use our App.
• Advertising Partners: We may receive information from our advertising partners to deliver relevant promotions.

Entities to Whom We Disclose Personal Information

• Service Providers: Who assist with website hosting, email services, removing repetitive information, and ensuring the integrity and security of our Site and App.
• Analytics Partners (e.g., Facebook, Instagram, Google): Who help us analyze usage and performance.
• Customer Service and Product Development Providers: Who aid in delivering customer support and improving our offerings.
• Others Where Legally or Contractually Required: Any other party we reasonably believe is customary, necessary, or advisable for legitimate business purposes as described in this Privacy Policy, or as mandated by law or regulation.

We Do NOT Sell Personal Data

We do not sell or distribute your Personal Information.

TruProtection Customers

In addition to the categories of Personal Information listed above, if you purchase TruProtection products or services, we may collect:

• Identifiers: Such as your email address, phone number, mailing address, and device usage details.
• Commercial Information: Such as purchase history and product usage information.
• Financial Information: TruProtection partners with Stripe to process credit or debit card payments you initiate on our Site.
• Internet or Other Electronic Network Activity: Such as information about your interactions with our network or devices.
• Audio, Visual, and Similar Information: For instance, network video recorders, surveillance cameras, or other camera-enabled devices that collect audio/video recordings to facilitate our services. We only access live or recorded video/audio to address an active alarm or conduct an investigation; we do not access your devices for any other purpose.
• Inferences: Such as a profile reflecting your preferences and activity.
• Geolocation Data: Used when necessary for Bluetooth or Wi-Fi functionalities and for emergency dispatch (where precise location data may be stored and accessed).
• Sensitive Personal Information: Such as the combination of email address and password or other credentials (e.g., Codewords) for account access.

Sources of This Personal Information

• Your Communications with Us: Including in-person, phone, online, email, text, or live chat interactions. We may record calls and save transcripts of live chats.
• Your Activity on Our Site and App: Automatically collected data and information you provide directly.
• Live Guard Protect (If Enabled): We may collect video and associated audio recordings when you use Live Guard Protect-capable cameras.
• Analytics Partners, Advertising, and Marketing Companies: We may receive additional data to enrich our understanding of your preferences.

Business Purposes for Collecting This Information

• Delivering our products and services (including video verification and Live Guard Protection).
• Sending alarms, alerts, and important notices regarding your services.
• Communicating about orders and purchases.
• Providing monitoring services, if enabled.
• Detecting and preventing fraud, security, or technical issues.
• Operating and improving our business, products, services, Site, and App.
• Advertising and marketing.
• Collecting feedback to enhance user experience.
• Performing analytics for quality assurance.
• Offering customer service.

Service Providers to Whom We Disclose This Information

• Order Fulfillment and Delivery Providers: Who manage product and service purchases.
• Third-Party Connections/Integrations: Such as Amazon Alexa Skills, Apple Watch, or Google Assistant, but only with your explicit consent (which you can revoke at any time).
• Monitoring or Emergency Dispatch Services: If you subscribe, we may disclose your information to facilitate these services.
• Marketing and Advertising Service Providers: Who help host our Site, send communications, remove duplicate Personal Information, and process payments.
• Research and Promotional Service Providers: Who conduct surveys, focus groups, contests, and other initiatives.
• Website/Cloud Hosting Providers.
• Partners (e.g., AARP, Farmer’s Insurance): When you take advantage of discounts or promotions they sponsor.
• System Setup Assistance Providers: If you request assistance with system setup.

Third Parties with Whom We “Share” Personal Information

• Strategic Partners and Other Third Parties: We may share information about how you browse or shop to provide offers that may interest you.
• Ad Networks: That may use your browsing history across websites to deliver interest-based advertisements.
• Advertising Platforms (e.g., Facebook, Google): Who help tailor ads to your interests.
• Short Code Messaging Note: We do not sell or share your Personal Information for marketing if it was obtained through short code messaging.

Sensitive Personal Information

Your sensitive Personal Information will not be used for any additional purposes that are incompatible with those listed above unless we provide you with notice or obtain your consent as required by law.

Personal Data Collected Through Recording Devices

Most TruProtection security devices record video and audio to provide evidence in the event of a criminal prosecution. In the event of an alarm, we may access devices (e.g., our Network Video Recorder) to view or copy video/audio files strictly for the purpose of providing alarm response services. We do not store or retain these files; it is your responsibility to manage and retain any recordings.

Note: Certain jurisdictions, such as Washington State, impose additional legal obligations on the use of camera-enabled products. You (not TruProtection) are responsible for complying with all applicable laws when using camera-enabled products, such as posting notices that audio/video recording is taking place.

Cookies, Pixels, Advertising Partners, and Analytics Partners

We and our partners use cookies, pixels (web beacons), and similar technologies to collect data when you interact with our Site via computer or mobile device.

• Cookies: Small files containing a string of characters that uniquely identify your browser or device. They enable site functionality, remembering user preferences, and delivering relevant ads. Disabling cookies may limit certain site features.
• Analytics Partners: We currently use partners such as Google Analytics, Facebook, Optimizely, Amplitude, and FullStory.
• Google Analytics: Collects data on site usage. (Terms)
• Opt out: Google Analytics Opt-Out.
• Optimizely: Analyzes site usage for optimization. (Privacy)
• Opt out: Optimizely Opt-Out.
• FullStory: Provides session recording for anomaly detection. (Privacy)
• Ad Networks and Interest-Based Advertising: We participate in ad networks that use your browsing history to display personalized ads. To learn more and opt out, visit the Digital Advertising Alliance or the Network Advertising Initiative.
• Global Privacy Control: If your browser or device sends a “Do Not Track” or “Global Privacy Control” signal, we will honor it by treating it as an opt-out from cookies and pixels that collect or share information for marketing purposes.

TruProtection Product or Account Interactions with Partners

If you enable or connect TruProtection products/services to partner products, applications, functionalities, or services (“Partner Products and Services”) as authorized by TruProtection or the partner, we may share limited Personal Information to authenticate your account and facilitate the requested connection or integration. Examples include TruProtection’s Amazon Alexa Skill, Apple Watch, or Google Assistant.

• Consent Required: TruProtection or the partner may request permission to share or control product data. You can disable these connections at any time.
• Partner Privacy Policies: Any data shared with a partner is governed by that partner’s privacy policy.
• Data from Partners: Personal Information received from partners is processed according to this Privacy Policy and may be combined with other account data.

No Personal Information From Children Under 18

Our Site is not intended for individuals under the age of 18, and we do not knowingly collect Personal Information from minors. If you are under 18, do not attempt to register on our Site or provide Personal Information without parental or guardian supervision. If we learn that a child under 13 has submitted Personal Information without parental consent, we will delete that information from our databases, instruct third parties to do the same, and avoid using it for any purpose (except where necessary to protect the child’s safety or as required by law). To report the collection of Personal Information from a minor, please contact us at [email protected].

Third-Party Sites and Social Media

Our Site may contain links to third-party websites and social media features (e.g., Facebook, Instagram, X, and Pinterest). These third-party sites may collect your Personal Information independently. Your use of such features is governed by the privacy policies and terms of those third parties, not by TruProtection’s Privacy Policy or Terms and Conditions. We recommend reviewing any external site’s privacy practices before providing Personal Information. Please contact those sites directly with any questions.

Legal Proceedings

We may share Personal Information with third parties (companies, organizations, or individuals) outside TruProtection if we believe in good faith that such disclosure is reasonably necessary to:

1. Comply with any applicable law, regulation, subpoena, legal process, or governmental request.
2. Enforce our Terms and Conditions or investigate potential violations.
3. Detect, prevent, or address fraud, security, or technical issues.
4. Protect the rights, property, or safety of TruProtection, our customers, users, or the public as required or permitted by law.
5. Respond to lawful requests by public authorities for national security or law enforcement purposes.

Transfer in the Event of Sale or Change of Control

If ownership of all or substantially all of TruProtection’s business changes (e.g., through merger, acquisition, or bankruptcy), or if we transfer assets related to our business or the Site to a third party, we may transfer your Personal Information to the new owner or acquirer. In that event, unless otherwise permitted by law, your Personal Information would remain subject to the privacy policy in effect at the time of the transfer.

If you have any questions about this EXPLANATION OF DATA COLLECTION, please contact us at [email protected].

5.0 INFORMATION PROTECTION

Security Measures

We employ commercially reasonable physical, technical, and administrative safeguards to help protect the confidentiality and security of your Personal Information. However, because the internet is not a fully secure environment, we cannot guarantee the security of any data transmitted to or through our Site or services. There is a possibility that Personal Information may be accessed, disclosed, altered, or destroyed despite our safeguards. Please note that emails and other communications you send to us—outside of secure channels such as secure chat—are not encrypted. We therefore advise against sharing confidential information via unencrypted channels.

Identity Verification

To help protect your privacy, TruProtection LLC verifies your identity by asking you to confirm certain Personal Information we hold—such as your email address, order numbers for previous purchases, equipment serial numbers, the last four digits of a credit or debit card used to make a purchase, or Code Words.

Do Not Track / Global Privacy Control

If your internet browser offers a “Do Not Track” or “Global Privacy Control” opt-out preference signal and you enable it, we will honor your request to opt out of the sale or sharing of Personal Information when you visit our Site.

Access and Requests

When you submit a privacy-related request, we will verify your identity by asking you to log in to your existing account, if applicable. If you do not have an account with us, we may request certain Personal Information (e.g., your email address, order numbers, equipment serial numbers, or the last four digits of a payment card). We will make every effort to honor your request unless it conflicts with law.

Exercising your privacy rights will have no adverse effect on the price or quality of the products or services you receive from us.

6.0 NOTICE OF FINANCIAL INCENTIVE

We may periodically offer programs such as contests, surveys, or other promotional campaigns (collectively, “Promotional Campaigns”). In return for your participation in these Promotional Campaigns and your provision of Personal Information—such as your name and contact information—we may offer financial incentives and/or price or service differences (e.g., a discount or coupon). You may terminate your participation at any time as described in the terms specific to each Promotional Campaign.

We estimate that the value of the Personal Information collected through Promotional Campaigns is equivalent to the benefit we offer you (e.g., a discount or coupon). This value is reasonably related to the costs we incur in providing such benefits.

RETENTION PERIOD

We will retain your Personal Information for no longer than is reasonably necessary to:

• Provide you with our products and services,
• Comply with our legal obligations,
• Resolve disputes, and
• Enforce our agreements.

We may also retain your information for a reasonable period after you cease using our services or close your account to meet any remaining legal, audit, or compliance obligations, facilitate the resolution of disputes, or for other legitimate business interests such as fraud prevention, security, or archival purposes. Once there is no longer a need to keep your Personal Information, we will securely delete or anonymize it in accordance with our data retention policies and applicable laws.

7.0 Updates and Changes

Our Privacy Policy may change periodically and is reviewed at least once every year. We will not diminish your rights under this Privacy Policy without first obtaining your consent, where required by applicable law. Any updates or revisions to this Privacy Policy will be posted on this page. If we make significant changes, we will notify you by email and provide a more prominent notice as we deem appropriate.

If you have any questions, concerns, complaints or suggestions regarding our Privacy Policy or otherwise need to contact us, please email us at [email protected] or call us at (866) 505-7711.